I know people keep telling you to find your passion but it is not practical. There are a lot of people in the world who actually don’t have a strong passion for anything and are comfortable in anything which can fulfill their simple dreams. Such people are still successful and living quiet comfortably, so what do they do? They make the most out of resources available to them. What are you passionate about? You’re told these five words hold the key to a successful career and life purpose. What if it’s the wrong question altogether? This talk turns the ubiquitous “find your passion” message on its ear. Terri Trespicio is a branding strategist who helps visionaries, experts, entrepreneurs, and businesses communicate with power and precision across media platforms. She consults with a wide range of experts, everyone from surgeons and social media celebs to startups and brand managers.