We all believe that makeup and cosmetics are just for a woman to use. It is expected from them to just stick to basic skincare and we don’t even give it a thought that like women, men might also be interested in cosmetics and makeup. Maybe they also want long lashes or filled up eyebrows but don’t express this because of the fear of being judged.
Maybelline, in order to break the prevailing stereotypes, has got Manny Gutierrez as the star of the campaign for their new Big Shot Mascara by Colossal, the one in the golden tube. Manny Gutierrez is a huge social media influencer with over 3 million followers on Instagram.
Manny goes by the Instagram handle @MannyMUA733 and stands by his mission to provide makeup advice and inspiration to men and women. In a statement, he said he was “thrilled to be able to work with a global brand like Maybelline that is recognizing male influencer talent and is willing to shine a spotlight on it.”